It has been a difficult year for a number of brands, ranging from newer companies like American Apparel to stalwarts like McDonald’s.
Fortunately for these companies, nothing is permanent. Business Insider spoke with three branding experts to get their take on which struggling business and personal brands are poised to come back strong next year.
Last month, several news outlets picked up the story of Derek Low, an entrepreneur who cashed out a haul of airline miles to be one of three passengers (of twelve possible) in the Singapore Airlines Suites Class. His article has sparked some discussion of exorbitant air travel. When it was launched in 2008, the Suites Class offered the most luxurious air travel experience ever conceived, complete with Dom Pérignon, a Ferragamo amenity kit, Bose headphones, Givenchy blankets and nightwear, and world class multi-course meals. Given that a (literally) golden ticket costs $18,400, one might expect this flight to be the peak of luxury. For the record I’ve never flown it but who wouldn’t want to. This is the ultimate expression of the experience economy. After all, you don’t have anything at the end of a flight other than a story, a memory and some good Instagrams. Read more here
On Tuesday, October 21, the AFIPO Board of Directors appointed five new members, effective immediately. These inductees join the organization at an exciting time, as the Israel Philharmonic Orchestra is growing its presence both in North America and around the globe. Comprised of musicians from over a dozen countries, the IPO represents a true cultural mosaic that inspires and brings joy to diverse audiences through the power of music. This world-class symphonic ensemble and cultural ambassador also continues to broaden its educational programs which currently reach over 29,000 children in Israel each year, promoting tolerance and mutual respect. Read more here.
Playwright-scribe Jeffrey Hatcher has been set to script Megiddo, the WWI tale that Warner Bros is developing with Weimaraner Republic Pictures, the new producing shingle from longtime Warner Bros exec Lynn Harris and Matti Leshem. Details here
Read me quoted in Adweek on the iconic 501. As a teenager in Jerusalem in 1975 there is little I wouldn’t have done for a pair of button fly red tabs!
Photo: Nick Ferrari
Ex-WB Exec Lynn Harris Launches Weimaraner With Husband Matti Leshem Details here.
Sony Pictures has won a vigorous bidding battle pegged at high-six figures for In The Deep, a spec script by Tony Jaswinski that had created feeding frenzy all day. The film will be produced by former Warner Bros executive Lynn Harris; it is the first project she has put together with Matti Leshem in the new producing shingle Weimaraner Republic Pictures. Full story here
The new commercial, launched by the Israeli government in an attempt to lure Diaspora youth – specifically North Americans and Russians- is highly entertaining.